FREQUENT Communication for Crisis

Why does Amazon send you a tracking number?

Because they know the importance of the final “F” of Crisis Communication: FREQUENCY

We want confirmation along each step of the way, especially if plans and delivery times have to change (as illustrated by Jemima’s missing llama).

This is because our brains crave closure; if we aren’t given reasons for why things are happening, we provide them ourselves.

Giving your employees frequent updates, especially in times of uncertainty, helps them to worry less.

Next week, on Care in a time of Coronavirus, we are going to be giving tips and stories about how give support when it matters most.

Tag someone who is leading with empathy in the comments and please share this video and help to expand the compassion during COVID-19